(DOSWELL, January 13, 2015) Marlene Pierson-Jolliffe is the new vice president of operations for Commonwealth Fairs & Events Inc., which operates programs held at The Meadow Event Park in Caroline County.
Pierson-Jolliffe will be managing event planning and operations at The Meadow, which hosts four annual signature events: the State Fair of Virginia, the Virginia Horse Festival, K95 CountryFest and Illuminate Light Show & Santa’s Village.
She has been a key person at one of the nation’s leading fairs, the State Fair of West Virginia, for nearly 25 years. She was that fair’s CEO for the past 10 years and previously served as assistant manager and sales and marketing manager for 14 years.
Pierson-Jolliffe holds a bachelor’s degree in travel industry management from Concord College in Athens, W.Va., and a master’s degree in parks, recreation and tourism management from Clemson University.
She recently chaired the board of the International Association of Fairs and Expositions, of which the State Fair of Virginia is a member.
“Marlene brings with her a wealth of knowledge and experience in running fairs,” said Jeff Dillon, president of the State Fair of Virginia. “We feel confident she will help make the State Fair of Virginia and our other events at The Meadow Event Park shine.”
The Meadow Event Park in Caroline County is the birthplace of Secretariat and home to the State Fair of Virginia. It is operated by Virginia Farm Bureau Federation, which is committed to preserving Virginia’s rich agricultural heritage and ensuring that The Meadow thrives as a regional event and equine venue.