(DOSWELL—September 18, 2015)—The Meadow Event Park, home of the State Fair of Virginia and the birthplace of Secretariat, recently unveiled its new LOVEwork sign, part of a statewide tourism program that promotes the Virginia Is For Lovers message. The sign will be a highlight of the Salute to Secretariat daily feature of the State Fair, which will run Sept. 25 through Oct. 4.
The sign spells out LOVE with letters made of recycled Meadow Stable fence boards and posts painted in the former Thoroughbred farm’s signature blue and white and decorated with horseshoes. It was created by the Meadow staff and is located near the property’s historic barns.
“The Meadow holds a special place in history as the birthplace of Secretariat, and that is why we unveiled our LOVE sign on the same day we unveiled the plaque naming The Meadow to the National Register of Historic Places and the Virginia Landmarks Register,” said Marlene Pierson-Jolliffe, The Meadow’s vice president of operations.
“We hope that this LOVEwork brings attention not only to our Secretariat tourism program, but to all of The Meadow Event Park, which has so much to offer as an event venue and a community hub. We have the State Fair coming up, our Illuminate Light Show & Santa’s Village, fall weddings, corporate events and much more. We’ve already had brides using the LOVE sign in their wedding photos.”
In addition to the LOVEwork sign, fairgoers will be able to see the historic Meadow Stable barns, Secretariat racing stride markers, horses in the paddock and a newly expanded Secretariat booth. After the fair is over, the Meadow LOVEwork will be accessible to visitors at no charge during regular weekday hours.
The Virginia Tourism Corporation, which oversees the LOVEworks program, encourages localities to be creative in designing their LOVE signs to symbolize their unique attractions.
“Our iconic Virginia is for Lovers brand is about love—pure and simple, and has been for more than 45 years,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation. “We are excited to share the LOVE at locations throughout the commonwealth where so many people can enjoy being a part of it.”
Kathy Beard, tourism manager for the Caroline County Department of Economic Development and Tourism, said The Meadow’s LOVE sign “embodies the emotional attachment this community has for Meadow Farm, our beloved Secretariat and the rich Thoroughbred history of Caroline County. This LOVE artwork provides visitors an opportunity to actually touch the history of one of the iconic Thoroughbred farms in the country—home to both Riva Ridge and Secretariat.”
Visitors are encouraged to take photos in front of the LOVE artwork and share them on Facebook at Facebook.com/VirginiaisforLovers or on Instagram and Twitter, using the hashtag #LOVEVA.
Guests at The Meadow (after the State Fair) should note that a 90-minute tour of Secretariat’s birthplace, featuring the LOVEwork sign along with historical sites, exhibits and a gift shop, is available by reservation at $10 per person. For more information, visit MeadowEventPark.com.
Pictures of The Meadow’s LOVEwork can be seen at virginia.org/LOVE and at MeadowEventPark.com.
The Meadow Event Park in Caroline County is the birthplace of Secretariat and home to the State Fair of Virginia. It is operated by Virginia Farm Bureau Federation, which is committed to preserving Virginia’s rich agricultural heritage and ensuring that The Meadow thrives as a regional event and equine venue.
Contact Sarah Hallett, marketing manager, at 804-994-2800.